While their estate was officially founded in the 1980s, the Niccolai family has always lived in their beloved San Gimignano, with roots going back countless generations. Local entrepreneur Luano Niccolai, who bought their first vineyards, eventually turned production over to his daughter, Sabrina, and the farm evolved from Tenute Niccolai into current day Palagetto, More recently, Sabrina's own children, Ariadne and Niccolo, have assumed the helm, in the cellar and fields respectively, creating the brand "72 Torri". (The name stems from the number of towers which stood during San Gimignano's medeival heyday, when it was the "Manhattan of the Middle Ages"). At 30, Ariadne leads an equally young and vibrant team in the cellar: "Ours is a youthful company... Most of the people who work here are under 40, and many are well under 30!"

Today, the Niccolai family has 42 hectares under vine and produces an array of wines in concert with enologist Nicola Berti. Wholly devoted to sustainable farming, their grapes have been EU-certified organic since 2018 (even if this does information not appear on all U.S. labels) and all fruit is of course dry-farmed and picked by hand. Ever woven into the fabric of their local community, Palagetto also regularly displays the artwork of young local talent in their barrel cellar. And, for anyone traveling to the storied town of San Gimignano, they also own a pair of gorgeous stone villas which comprise the family's agriturismo, surrounded on all sides by rolling hills, sculpted vines, and Tuscan nature.